Greening European Film Policy (GEFP) explores the burgeoning field of environmentally sustainable - ‘green’ - production in the European film industries. The project views green production as both an ethical proposition and a means to ensure the competitiveness of the European film industry - under which we include film, television, and streaming media. We position green production as a unique and as-yet unexplored competitive advantage for the film sector, where advanced development, embedding, and dissemination of green production practices is a crucial factor in maintaining the competitiveness, if not the very viability, of the European film industries.
GEFP focuses on mapping ongoing policy initiatives for green production and evaluate how the dynamics of top-down governance and horizontal policy and communication incentivise, deploy, and assess on-the-ground practice. We collaborate with key stakeholders across the UK and European green film and television sector, including policymakers, environmental consultants, production companies, and creatives to provide policy recommendations to incentivize a more sustainable sector.
The Budapest event was orgnanised by Dr Pietari Kääpä, University of Warwick, Policy Support Fund, Laurent, and GreenEyes Productions.